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y.e.s. 93.3FM

Interview with DJ Peifen

Tea tip for the week!

Tea contains antioxidants which are reputed to aid in cancer-prevention.

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Archive for July, 2007

Nostalgic thoughts….

Time really flies. This month, we celebrate the 3rd year anniversary of Essential Brew. Its really amazing that Essential Brew has already been open for a good three years as it seems just like yesterday when we opened our doors to our first customers.

I still remember how exciting it was when I first stepped into the vacant unit at Holland V more than 3 years ago, and after that the run up in preparation for our first day of business was a whirlwind two months of endless meetings with contractors, renovations, employing staff, applying for licenses, buying furniture, finalizing our menu, sourcing for various suppliers etc. It was with a great sense of accomplishment when we finally started operations in July 2004, but things were still quite uncertain then as we were still unsure whether you, our all important customers would take to our concept of tea-infused food and cuisine in a relaxed, cozy setting. But from then on, how much we have grown!

Of course, over the years, we’ve never stopped evolving to take on new ideas to improve, based on feedback from well-meaning friends, family and customers as well as our own sporadic sparks of creativity. And going forward, we will never stop improving, in order to provide a more memorable and enjoyable experience for our customers as well as to share our love for tea.

Here’s an old feature we had on television a few months after we first started featuring Jamie Teo and celebrity guest JJ Lin for that touch of nostalgia. Do enjoy!

And lastly, thanks for giving us your loyal support all this time from all our regulars. Do watch out for our 3rd anniversary promotions that will be rolled out soon to thank all of you! =)