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y.e.s. 93.3FM

Interview with DJ Peifen

Tea tip for the week!

Tea contains antioxidants which are reputed to aid in cancer-prevention.

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Archive for March 10th, 2007

Location location!

Why did we choose to start our first outlet at Holland Village of all places? This is a question that we have been posed countless times, so I guess this will be a good subject for this post for all those people who are still wondering.

First of all, we have to go back in time when the concept of EB was still on the drawing board. When we first came up with the idea of a tea-themed cafe, the basic idea revolved around bite-sized finger food that can complement and go well with the finest selection of teas we can find. We wanted our own little haven where unlike any other conventional restaurants, customers will be able to kick off their shoes, drink and dine relaxed in a cozy setting. interiorup Having been to many tea houses during our tea appreciation days, we were also inspired by the traditional tea house setting, where we get to brew and enjoy tea on low height tables. Thus, the concept of a cozy and comfortable modern tea house was finalized but we needed to find a suitable place to bring our idea to fruition. After countless visits to various locations including various orchard road areas, serangoon gardens etc, we chanced upon the holland v unit and fell in love with it.

The rest, as you can see, is history.

Holland village itself has its own charm and appealed greatly to us as well. It is a self-contained village where you can basically do anything, from buying groceries , meeting friends, shopping in the many unique shops located at Holland village shopping centre and of course to settle down for a good meal at the many cafes and restaurants here. The “bohemian enclave” of Singapore, it is a good balance of old and new and a perfect fit for our idea of a modern version of a traditional chinese tea house.

View outside

Its laid back feel attracts throngs of people to congregate here to meet up for meals or drinks thus we felt that there is no better place to introduce our tea-infused food and drinks to masses.

That sums up how we got about being in Holland V. Do drop by if you are at Holland V and check out the place!